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Premium Rate Revenue Payouts

This will vary marginally from telephone company to telephone company. Invariably the payout you receive will depend on the volume of calls which you generate each month. However, there is fierce competition between the telcos, so if you have a service that can generate millions of calls, it is possible to negotiate better terms than those offered in their printed literature. But don’t expect them to negotiate unless you can produce some evidence of your ability to perform.

The Quality Of Service
Until the mid 1990s only B.T., Cable & Wireless and Vodaphone offered premium rate facilities. Since then a host of new carriers have appeared. Unfortunately many of the new telcos have limited experience and even more limited line capacity. The result is that many Service Providers and their I.P.s have suffered serious loses when these telcos have been unable to cope with a high volume of calls. If you expect to be a major player be careful to ensure that you don’t select a telco simply because they offer the highest payout. If you lose 10% of your calls through lack of line capacity that will more than offset the extra payment being offered.

PREMIUM RATE OFFERS OPPORTUNITIES FOR EVERYONE
A vast range of people and companies are offering services in this lucrative industry. They include part-time entrepreneurs, multi-national companies, major media corporations, including media giants like News International, the B.B.C. and ITV. Over 1,000 service providers offer a wide range of entertainment and information services, which can be accessed by phone, fax, PC or television.

There are numerous opportunities at virtually every level of this exciting business, many of which offer the potential to create a massive monthly income. Anyone with the right idea can become a successful Information Provider. The
only limit is your imagination.

But to succeed your service must attract a sufficient number of people who will regularly call the service. Otherwise it will fail because the call revenue will not be sufficiently high to cover the operating and advertising costs.

THE RANGE OF SERVICES
Information Providers are earning very substantial incomes from premium rate services, these include:

INFORMATION SERVICES - on everything from horoscopes to stock market reports. There are services offering information on slimming, pop music, murder mysteries, Hollywood celebrities, discount travel, used cars, dating, stock market; weather, holiday, medical, legal and consumer advice lines.

POLLS & VOTING SERVICES - T.V. shows regularly use the lines to collect their viewers opinions by asking them to vote by calling the Premium Rate numbers. More recently the T.V. companies have used the service to select participants for talk and game shows, the most recent example being, “Who Wants To Be A Millionaire”.

ENTERTAINMENT SERVICES - for adults and children; which include, pop programmes, interactive games, trivia contests, competitions, stories, etc.

SALES & MARKETING SERVICES - are regularly used to promote a whole range of products and services. International giants like Coca Cola, McDonalds, EMI - have all used premium rate to promote their products. More recently I.P.s have started selling products by phone, collecting payment from the Telecoms.

WHICH SERVICES DO PEOPLE CALL?
The bulk of the premium rate market is still concentrated in the classic services. Currently the breakdown of calls to the classic services are as follows:

  • Competitions 26%
  • Psychic/Tarot 18%
  • Info/Entertainment 17%
  • Adult 17%
  • Sport 10%
  • Dating/Virtual Chat 7%
  • Other 5%