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Premium Rate Dialling Codes 

Under the rules which came into force in July 1999, all companies that operate premium rate services must use the designated 0900 dialling codes in their advertising and promotional material. 

Service Types & Charges
The fourth number of the new 0900 codes indicates the potential type or cost of the service. The structure of the new 090 dialling code is:

0901 call cost up to 60p per min. with a maximum cost of £5.00 per call.

0904/5/6 open-ended at any cost per min. or fixed cost per call at any rate. 

0907 pay-for-product services costing more than £1.00 per call.

0908/9 adult services at any per minute rate. 

The codes 090 2 and 090 3 have not been allocated at present and will be reserved for increased demand or new services. 

All live entertainment services and any services charged at over £1.00/min. if the total cost of the call can exceed £20.00 - require Phonepayplus prior permission before operating. 

0871 - live or recorded services charged up to 10p/min.



What tariff and dialling code can services operate on?
Each telephone company has their own range of tariffs. The most commonly used rates are 25p/min., 50p/min., 60p/min., £1/min. and £1.50/min. Live services operating on £1/min. and £1.50/min. may need Phonepayplus prior permission.

There are also single drop charges of 25p and 50p available - these are services where a single charge is made irrespective of the length of the call.