Under the latest Phonepayplus rules all companies that operate premium rate services must use the designated 0900 dialling codes in their advertising and promotional material.
Service Types & Charges
The fourth number of the new 0900 codes indicates the potential type or cost of the service. The structure of the new 090 dialling code is:
0901 call cost up to 60p per min. with a maximum cost of £5.00 per call.
0904/5/6 open-ended at any cost per min. or fixed cost per call at any rate.
0907 pay-for-product services costing more than £1.00 per call.
0908/9 adult services at any per minute rate.
The codes 090 2 and 090 3 have not been allocated at present and will be reserved for increased demand or new services.
All live entertainment services and any services charged at over £1.00/min. if the total cost of the call can exceed £20.00 – require Phonepayplus prior permission before operating.
0871 – live or recorded services charged up to 10p/min.
What tariff and dialling code can services operate on?
Each telephone company has their own range of tariffs. The most commonly used rates are 25p/min., 50p/min., 60p/min., £1/min. and £1.50/min. Live services operating on £1/min. and £1.50/min. may need Phonepayplus prior permission.
There are also single drop charges of 25p and 50p available – these are services where a single charge is made irrespective of the length of the call.